RESEARCH AND INNOVATION AT THE CORE

At PIUMA, there’s no true innovation without science and design. This vision has made the brand a global benchmark in just a few years — a concept that Michele Longato pursued from the very start of the company. Every day, the P I U M A® RESEARCH CENTER team develops cutting-edge solutions, precisely addressing the needs and aspirations of those seeking excellence in Oral Beauty Care.

SCIENCE THAT NOURISHES YOUR SMILE

To advance the science of the smile, P I U M A® collaborates with world-renowned scientists, dentists, and research centers specialized in health and beauty. Thanks to these collaborations, PIUMA was the first in the world to create and introduce active bristles to the market.

These special bristles, once in contact with water, gradually release active ingredients that nourish oral tissues such as teeth and gums. The first active bristles were enriched with Vitamin C, followed by Echinacea, Bamboo Charcoal, and the latest exclusive additions: Collagen, Baking Soda, and Ginkgo Biloba.